Feb 26

IESE Pitching Competition

Mustard Seed is excited to return to IESE to host a pitching competition as part of the Doing Good Doing Well conference on February 26th. Mustard Seed is a London-based investor in early-stage enterprises whose portfolio includes luminaries such as Winnow and what3words. We return to campus again seeking talented entrepreneurs who are committed to solving large societal issues.  

The winning venture will be invited for a business plan workshop with Mustard Seed, as well as connecting with appropriate members from our network. The goal is to further the winner’s chances of becoming an investable enterprise. While the award does not include prize money, all ventures will be considered for potential investment by our team.

When:    Friday, February 26th, 4:45pm – 6pm
Where:  Room Q-101, North Campus, IESE Business School 

Register for the Event! 

Join us live on Twitter: #MSeedPitch@MSeedImpact


 IESE North Campus

We Look Forward To Hearing Your Ideas

Submissions are closed. 

Mustard Seed welcomes submissions from ventures ranging from concept to early-growth stage. Please prepare submission materials (a deck or 2 minute video) that answer the questions below. 

  • What social/environmental problem are you solving and how?
  • Why are you the right team to solve this problem?
  • What traction do you have (users, revenue, prototypes, etc.)?
  • How does your business make money? How does it scale?

  • How much money are you seeking and how will you spend it?
  • How is your company going to make the world a better place?


Submit Your Business Plan Here!

Judging Panel

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Judging Panel

Alex Pitt

Co-Founder & Director of Incubation at Mustard Seed

Formerly Senior Vice President at Mubadala in Abu Dhabi, Project Leader at The Boston Consulting Group (New York, Chicago, Dubai), investment banker at Goldman Sachs (London)
Panelist at Social Enterprise Week and Acumen Social Enterprise Competition
Member of the British Ambassador’s UAE Strategic Advisory Board
MBA from the Stanford Graduate School of Business, BSc degree in Government and Economics from the London School of Economics

Rodrigo Aguirre

Director and Fund Manager at the Vivergi Fund

Former Founding Partner and CEO of the social business SocialBid: The first company in the world dedicated to helping NGOs raise funds through the online sale of products and services donated by companies and individuals. 
Previously served as Managing Director for eBay Spain, where he was responsible for the Spanish local business (Classifieds), with +3,5M unique visitors a month and 40M monthly page views. Previous member of the Advisory Board at Groupon, Senior Consultant at Bain & Company (where he specialized in private equity), and financial analyst at Goldman Sachs and Citigroup.
Ashoka Fellow since 2009, current speaker and professor of social entrepreneurship and online start-ups, and mentor and business angel for various projects.

Oriol Juncosa

Technology Investor and Advisor

Oriol is a​n investor and advisor to tech companies, especially in Spain and the UK. He is passionate about helping tech start-ups to commercialise new technologies/business models, to scale internationally and raise financing, and is a mentor at Techstars, Startupbootcamp, Wayra, Conector and The Founder Institute.
Former Investment Director at Nauta Capital, a venture capital fund with $200m under management. He has been involved in the sourcing, investing and advising of companies such as ABAEnglish, ForceManager, SocialPoint, Privalia/Groupalia and Marfeel. 
8 years of investment banking and principal investment with a focus on Technology, Media and Telecommunications at Merrill Lynch and BNP Paribas in London. He worked on M&A transactions and investments in fintech (Payzone in the UK), eCommerce (Vente-Privee in France), consumer goods (SAB Miller),etc. He also worked in technology strategy consulting with Monitor Group in Madrid.

Antonio Dávila 

Professor of Entrepreneurship and Accounting at IESE Business School

Holder of the Alcatel-Lucent Chair of Management of Technology, and part of the faculty at Stanford University’s Graduate School of Business.
IESE’s Research Excellence Award, Ramón y Cajal Scholarship, Carlos Cubillo Valverde Accounting Research Paper Award, Management Accounting Section of the American Accounting Association Best Dissertation Runner-Up Award, McKinsey Best Paper Award from the Strategic Management Society.
Co-author of Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006) and Performance Measurement and Management Control Systems to Implement Strategy (2000). Published various research articles in academic journals including The Accounting Review, Accounting Organizations and Society, Journal of Accounting and Economics, Research Policy, and Harvard Business Review.
Ph.D. from Harvard Business School and MBA from IESE Business School.


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Chris Sheldrick

Co-founder and CEO at what3words

Worked in the music business for 10 years, booking bands and managing production for events around the globe. Set up what3words, a global address system of 57 trillion 3x3m squares, each having been given a unique 3 word address.
Alongside its successful consumer app and website, what3words’ technology is integrated in over 100 partner apps and services around the world, available in over 10 languages and scaling rapidly.
In 2015 what3words was a winner of the Grand Prix for Innovation at Cannes Lions Festival of Creativity and were awarded as a Sobrato Organization Economic Development Laureate at Silicon Valley’s Tech Awards for Humanity.

Who’s is Pitching?

Making public commute cheaper and fun while reducing traffic congestion and pollution
Improving the access to safe drinking water through new technology
Inspira-t Fitness Club
Inspiring young people to find themselves and a job they will love
Reward me Right
Do good with your weekly shop
Sharing Academy
Sharing Academy: Pass all exams
The fair share platform that allows to give project shares according to time & cash investments
Unique crafts that empower people

And the Greenhouse Award Winner is…

…H2ONow !!