Jun 21

Imperial Pitching Competition

Mustard Seed is excited to return to Imperial College to host a pitching competition in partnership with the Entrepreneurship Hub on June 21st. The event will be part of the Talk Series ‘Best Practice in Innovation, Entrepreneurship and Design’ and feature unique speaker guests. We come to campus again seeking talented entrepreneurs who are committed to solving large societal issues.  

The winning venture will be invited for a business plan workshop with Mustard Seed, as well as connecting with appropriate members from our network. The goal is to further the winner’s chances of becoming an investable enterprise. While the award does not include prize money, all ventures will be considered for potential investment by our team.

When:    Tuesday, June 21st, 5:30pm – 7pm
Where:   Lecture Theatre 2, Tanaka Building, Business School,
                   Imperial College London, London SW7 2AZ

Register for the event!  

 Join us live on Twitter: #MSeedPitch@MSeedImpact, @Ent_Hub


We Look Forward to Hearing Your Ideas

Finalists have been announced!

Mustard Seed welcomes submissions from ventures ranging from concept to early-growth stage. Please prepare submission materials (a deck or 2 minute video) that answer the questions below. 

  • What social/environmental problem are you solving and how?
  • Why are you the right team to solve this problem?
  • What traction do you have (users, revenue, prototypes, etc.)?
  • How does your business make money? How does it scale?

  • How much money are you seeking and how will you spend it?
  • How is your company going to make the world a better place?


Submit Your Business Plan Here!

Speakers & Judging Panel 

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Speakers & Judging Panel 

Henry Wigan

Co-Founder & Director of Investment at Mustard Seed

Frequent panelist on impact investing – Google Campus, INSEAD, IESE, LBS, Oxford Skoll Centre, amongst others – and author of a private paper on Impact Investing in Frontier MarketsFormerly Director and Portfolio Manager at BlackRock in London, having started his career at Goldman SachsRecipient of the GSGL academic scholarship for social entrepreneurship and First Class Honours degree from London School of Economics in Economics and Economic History

Marc Zornes

Founder and Director at Winnow


Former Manager at McKinsey & Company where he was a leader in the Sustainability and Consumer practices.

Co-author of the McKinsey Global Institute report, ‘Resource Revolution: Meeting the World’s Energy, Materials, Food and Water Needs’, where food waste was highlighted as one of the biggest issues globally.

Founder of Winnow, which helps chefs run their kitchens more efficiently, with over 150 Winnow devices deployed in professional kitchens and almost £2m saved through food waste reduction as of now.

Chris Sheldrick

Co-founder and CEO at what3words


Worked in the music business for 10 years, booking bands and managing production for events around the globe. Set up what3words, a global address system of 57 trillion 3x3m squares, each having been given a unique 3 word address.

Alongside its successful consumer app and website, what3words’ technology is integrated in over 100 partner apps and services around the world, available in over 10 languages and scaling rapidly.

In 2015 what3words was a winner of the Grand Prix for Innovation at Cannes Lions Festival of Creativity and were awarded as a Sobrato Organization Economic Development Laureate at Silicon Valley’s Tech Awards for Humanity.

Event MC

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Event MC

Jonas Van Hove

Academic Director Entrepreneurial Smartcamp,
Imperial College Business School
& Research fellow at ETH Zurich

Member of faculty at the Imperial College Business School where he is conducting research on entrepreneurial ecosystems, incubation models, founder identity and academic entrepreneurship.

Academic director and coaching director advising enterprising teams of any risks within their business ideas, as part of Imperial’s flagship programme, called the Innovation, Entrepreneurship & Design programme.

Currently designing experiential programmes to equip students and academics with an entrepreneurial mind set and exploring novel approaches to early-stage investment, such as the Althea-Imperial interventional programme supporting Imperial’s world-class multidisciplinary population of women students.

Who is Pitching?

Accuster Technologies

And The Greenhouse Award Winner Is…