Feb 10

LBS Pitching Competition

Mustard Seed is excited to return to London Business School to host a pitching competition on the evening of February 10 in partnership with the Entrepreneurship Club. We return to campus again seeking talented entrepreneurs who are committed to solving large societal issues. 

We’re honored to have Roberta Ventura & Kaj Relander speak to us about solutions for migrant refugees, as tonight is a wider call to generate business solutions for this pressing issue.

The winning ventures will be invited for a business plan workshop with Mustard Seed, as well as connecting with appropriate members from our network. The goal is to further the winners’ chances of becoming an investable enterprise. While the award does not include prize money, all ventures will be considered for potential investment by our team.


When:    Wednesday, February 10th, 7pm – 8:30pm,
                   followed by networking and drinks
Where:  Wolfson Lecture Theatre – Plowden Building (1st floor),        
                   London Business School     
Register for the Event!                 
And join us live on Twitter: #MSeedPitch@MSeedImpact


We Look Forward to Hearing Your Ideas

Finalists will be notified via email on February 3rd, and will have time until February 7th to provide a final version of their pitch deck.
Please prepare submission materials (a deck or 2 minute video) that answer the questions below. Mustard Seed welcomes submissions from ventures ranging from concept to early-growth stage.

  • What social/environmental problem are you solving and how?
  • Why are you the right team to solve this problem?
  • What traction do you have (users, revenue, prototypes, etc.)?
  • How does your business make money? How does it scale?

  • How much money are you seeking and how will you spend it?
  • How is your company going to make the world a better place?


Submit your business plans here!

Judging Panel 

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Judging Panel 

Alex Pitt 

Co-Founder & Director of Incubation at Mustard Seed


Formerly Senior Vice President at Mubadala in Abu Dhabi, Project Leader at The Boston Consulting Group (New York, Chicago, Dubai), investment banker at Goldman Sachs (London)

Panelist at Social Enterprise Week and Acumen Social Enterprise Competition

Member of the British Ambassador’s UAE Strategic Advisory Board

MBA from the Stanford Graduate School of Business, BSc degree in Government and Economics from the London School of Economics

Paola Broyd 

Board Advisor of Banca Prossima, Board Member of Numbers for Good, Senior Advisor of Newcoh and EthicalFin

Former Global Head of Client Relationship Management and Global Head of Equity Distribution at State Street Bank

Head of Asset Owners Solutions, and Director of Equity Sales at Credit Suisse in London

Executive Director of the Equity Research Department at Goldman Sachs

Stuart Cash

Business Angel



Stuart has over 15 years experience in managing investments, building businesses, executing M&A and risk management transactions.

Former Partner at Goldman Sachs in New York and London

Executive Director at the investment company SBC Warburg, and solicitor at Berwin Leighton Paisner

Kaj Relander

Senior Advisor to Mustard Seed & Mubadala

CIO of Emirates Investment Authority
Founding Partner of Accel Partners Europe
Former President and CEO of Sonera
MSc from Helsinki School of Economics and MBA from Wharton


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Roberta Ventura

Portfolio Manager,
Founder and CEO at SEP


Hedge fund Portfolio Manager, with over 20 years in Investment Banking and Asset Management in London and Geneva

Founder and CEO of SEP, a social enterprise producing elegant and bespoke fashion accessories, crafted with traditional techniques by women residing in refugee camps in Jordan. Roberta believes that providing refugees with employment opportunities enables them to achieve confidence and self-sufficiency.

Degree with Hons in Business Administration from Bocconi University, Milan

Who is Pitching?

Air Audit
Air Audit – “know and decide what you breath”

Badou allows travelers to crowdsource their trip recommendations from their extended network of friends to get more authentic experiences and truly connect with their destinations

Mom Incubators
mOm is an inexpensive, electronically controlled, inflatable incubator constructed to decrease the number of premature child deaths around the world

Socialising mobile banking (via video)

Safe Haven
Personal Asset Management for the People on the Move

Social Belly
Using technology to connect people face to face

Taste of Kenya
Simplifying the Kenyan coffee supply chain by linking the coffee farmers to the coffee roasters globally

Ternion Solutions 
Redefining the independent and assisted living….

And the Greenhouse Award Winner is…

Taste of Kenya !!